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Singer Pavilion, Allahabad Exhibition, Uttar Pradesh, India
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Singer Pavilion, Allahabad Exhibition, Uttar Pradesh, India
Singer (sewing machines) Pavilion, Allahabad Exhibition, Uttar Pradesh, India. Date: circa 1910
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Media ID 14406802
© Mary Evans / Pharcide
Allahabad Machines Manufacture Manufacturing Marketing Pavilion Pradesh Sales Sewing Singer Uttar
EDITORS COMMENTS
This photograph captures the Singer Pavilion at the Allahabad Exhibition in Uttar Pradesh, India, circa 1910. The British Raj was at its peak during this era, and the exhibition served as a platform for showcasing the latest advancements in trade, industry, and manufacturing under the British rule. The Singer Pavilion, dedicated to the renowned sewing machine manufacturer, stands proudly amidst other pavilions, showcasing the company's innovative products. The grand architecture of the pavilion reflects the British colonial influence, with its imposing structure, high arches, and intricate details. The large banner bearing the Singer logo and the slogan "The Singer Sewing Machine - A Perfected Invention" adds to the pavilion's allure. The exhibition goers, mostly Indian attendees, are seen milling around the pavilion, taking a closer look at the sewing machines on display. The Singer Pavilion was a significant attraction, symbolizing the reach and influence of the British Empire in India during the early 1900s. The Singer sewing machines were a symbol of modernity and progress, and the pavilion served as a marketing tool to promote their sales in the region. The photograph offers a glimpse into India's colonial past, showcasing the intersection of British industrialization and Indian culture. It is a testament to the impact of the British Raj on India's industrial landscape and the role of companies like Singer in shaping it.
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