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Stewart Hair Advert, 1927
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Stewart Hair Advert, 1927
Stewart Hair Advert, 1927 featuring shinglette and permanent wave Date: 1927
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Media ID 14237296
© Mary Evans / Jazz Age Club Collection
Adverts Featuring Hairdressing Permanent Shingle Shingled Stewart Wave 1927
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Step into the roaring twenties with this image from the June 22, 1927 issue of Eve magazine. The advertisement showcases the latest hair trends for women, featuring a shinglette and permanent wave style. The model, with her youthful and jazz age charm, exudes a sense of modernity and glamour. The shinglette hairstyle, a popular variation of the shingle cut, was a favorite among flapper girls in the 1920s. The style, characterized by its choppy, textured layers, was often worn with a side part and fingerwaves. In this advertisement, the model's shinglette is accentuated by the use of a glossy finish, making her hair appear sleek and shiny. The permanent wave, also known as a "permanent," was a revolutionary hair treatment that allowed women to achieve long-lasting curls without the need for daily styling. The process involved wrapping the hair in curlers and applying a chemical solution, which would then be neutralized to set the curls in place. The result was a soft, natural-looking wave that could last for several weeks. This advertisement, with its vibrant colors and bold typography, is a testament to the excitement and innovation of the 1920s. It reflects the era's emphasis on personal expression and experimentation, as well as the growing influence of mass media and consumer culture on fashion and beauty trends.
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