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Sunlight Soap advertisement
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Sunlight Soap advertisement
Advertisement for Sunlight Soap manufactured by Lever Brothers at their famous Port Sunlight factory, featuring a small boy in a wooden tub bath holding up his bar triumphantly. The advertisement also offers 1000 to anyone finding an adulteration in its composition. Date: 1907
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Media ID 14166009
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Bath Bathing Bathtime Bathtub Bros Brothers Cleaning Cleanliness Kids Lever Soap Soaps Sunlight Wash Washing 1907
EDITORS COMMENTS
A Fresh Start: The Joy of Childhood and the Purity of Sunlight Soap (1907) This photograph advertisement for Sunlight Soap, manufactured by Lever Brothers at their renowned Port Sunlight factory, invites us to take a step back in time and immerse ourselves in the simple joys of childhood and the promise of cleanliness. The image features a young boy, seated in a wooden tub, proudly holding up his freshly scrubbed bar of Sunlight Soap triumphantly. The warm sunlight streaming through the window illuminates the scene, adding to the sense of freshness and renewal. The advertisement, which dates back to 1907, offers a reward of 1,000 pounds to anyone who can find an adulteration in its composition. This bold statement speaks to the company's commitment to producing only the highest quality soap. The use of a child in the advertisement is a clever marketing strategy, as children have long been associated with innocence, purity, and the importance of cleanliness. The Port Sunlight factory, which opened in 1888, was renowned for its innovative production methods and commitment to creating affordable, high-quality soap for the masses. Sunlight Soap, which was introduced in 1895, was a major success, and its advertisements became iconic symbols of the era. This photograph is a testament to the enduring appeal of the Sunlight Soap brand and the power of advertising to evoke nostalgia and a sense of longing for a simpler time.
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