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Sunlight Soap advertisement, 1903
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Sunlight Soap advertisement, 1903
Advertisement for Sunlight soap, manufactured by Lever Brothers at Port Sunlight. This particular advert emphasises the appliance of science to ensure its cleansing capabilities - a picture of an expert chemist in a laboratory confirming this. Date: 1903
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Media ID 14166021
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Clean Cleaning Cleanliness Drudgery Hard Laundry Manufacture Properties Soap Toil Wash Washday Washing Detergent
EDITORS COMMENTS
This advertisement for Sunlight Soap, manufactured by Lever Brothers at Port Sunlight, dates back to 1903. The image showcases the groundbreaking application of science to the humble soap, emphasizing its exceptional cleansing capabilities. In the foreground, an expert chemist, donning a lab coat and goggles, meticulously examines a bar of Sunlight Soap under a microscope. The background reveals a bustling laboratory filled with beakers, test tubes, and other scientific apparatus. The caption "Science in the Soap" encircles the scene, highlighting the innovative approach Lever Brothers took in manufacturing Sunlight Soap. This advertisement marked a significant shift in consumer perception, as it positioned soap not just as a basic necessity, but as a scientifically advanced product that could deliver superior cleaning results. During this era, women's roles were predominantly confined to the domestic sphere, and washday was a laborious and time-consuming chore. The drudgery of washing clothes by hand and the hard work involved in maintaining cleanliness were common themes in advertising during this period. Sunlight Soap's emphasis on science and its cleansing properties offered a solution to the challenges of washday, making it an attractive alternative for households seeking to make their lives easier and more efficient. This advertisement not only showcases the history of soap manufacturing but also underscores the importance of scientific advancements in everyday life. Its timeless appeal lies in its ability to transport us back to a bygone era, where the wonders of science were just beginning to transform the mundane into the extraordinary.
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