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Swan and Edgar bridal outfits, 1931

Swan and Edgar bridal outfits, 1931


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Swan and Edgar bridal outfits, 1931

Advertisement for Swan & Edgar of Piccadilly Circus, London, promoting their bridal fashions in 1931. The blushing bride can opt for simplicity in a gown and train of chiffon with head dress trimmed with orange blossom. And if she really dislikes her bridesmaids, she can dress them in neo-Winterhalter dresses, floppy hats and ruched muffs. Date: 1931

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Media ID 14352166

© Illustrated London News Ltd/Mary Evans

Advertisements Adverts Attendants Bridal Bride Bridesmaid Bridesmaids Department Dresses Edgar Fashions Gown Gowns Romantic Store Stores Swan Veil Weddings


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EDITORS COMMENTS
Step back in time to the elegant and romantic world of bridal fashion in 1931, as showcased in this advertisement for Swan & Edgar of Piccadilly Circus, London. The blushing bride is depicted in a stunning chiffon gown with a simple yet elegant train, accompanied by a headpiece adorned with delicate orange blossoms. For those seeking a more understated and timeless look, this ensemble is the perfect choice. But for the bride who wants to make a bold statement, Swan & Edgar offer an array of alternative options. Case in point: the bridesmaids, dressed in neo-Winterhalter styles complete with floppy hats and ruched muffs. These dresses, while striking, add a playful and whimsical touch to the wedding party. This advertisement captures the essence of the 1930s, a decade marked by its romantic and glamorous bridal fashions. Swan & Edgar's commitment to providing a diverse range of styles ensured that every bride and her attendants could find the perfect outfit for their special day. Whether it's the simplicity of the chiffon gown or the boldness of the neo-Winterhalter dresses, this advertisement is a testament to the enduring allure of bridal fashion in the 1930s.

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