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Tatler cover - Britain abstains from drinking, WW1
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Tatler cover - Britain abstains from drinking, WW1
Not during the war, thank you. Front cover of The Tatler magazine featuring a bulldog, representing Great Britain, refusing a tankard of frothy beer, a metaphor for the governments measures to curb drinking during the First World War. Chancellor of the Exchequer, David Lloyd George (later Prime Minister), strongly believed that the consumption of alcohol was hampering the war effort and the production of munitions and is famously quoted as saying, We are fighting the Germans, Austrians and drink, and as far as I can see, the greatest of those Foes is drink. He began a campaign in April 1915 (a date which coincides with this front cover), to persuade public figures to abstain from drink for the duration of the war. King George V famously pledged that the royal household would not consume alcohol while the war continued and Lord Kitchener (Secretary of State for War) and Lord Haldane (Lord Chancellor) followed his example. Prime Minister Herbert Asquith, who enjoyed a drink, refused to take the pledge, a source of conflict with Lloyd George. Date: 1915
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Media ID 14142747
© Illustrated London News Ltd/Mary Evans
Abstinence Alcohol Beer Bulldog Frothy Lloyd Problem Refusal Tankard Tatler Teetotal Temperance
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This striking cover image from the April 1915 issue of The Tatler magazine features a determined bulldog, symbolizing Great Britain, turning down a tankard of frothy beer. The powerful metaphor reflects the British government's efforts to curb alcohol consumption during World War I. Chancellor of the Exchequer, David Lloyd George, spearheaded the campaign, famously declaring, "We are fighting the Germans, Austrians, and drink, and as far as I can see, the greatest of those Foes is drink." In response, King George V and other high-profile figures, including Lord Kitchener and Lord Haldane, pledged to abstain from alcohol for the duration of the war. However, Prime Minister Herbert Asquith, who was known to enjoy a drink, refused to take the pledge, causing tension within the government. This cover serves as a poignant reminder of the significant role that temperance played in the British war effort during this pivotal period in history.
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