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Waldorf Theatre, London
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Waldorf Theatre, London
Promotional postcard for the Waldorf Theatre, London. Designed by the well known theatre architect W. G. R. Sprague it originally opened in 1905 as the Waldorf Theatre. But the theatre has also been known variously as the Whitney Theatre, the Strand Theatre (twice), and in 2005, it was renamed the Novello Theatre. The theatre was built as part of the Aldwych reconstruction which began at the turn of the Twentieth Century. The Waldorf Theatre was constructed at the bottom corner of Catherine Street - which was part of a vast new building consisting of the Waldorf Theatre itself, the new Waldorf Hotel in the centre, and at the far end, the Aldwych Theatre. Both Theatres were designed by the well known Theatre Architect W. G. R. Sprague and given identical exteriors. The Waldorf Theatre had a change of name in October 1909 when it was taken over by J. A. Harrison and became the Strand Theatre, but this was only temporary as in 1911 it was changed again, this time to the Whitney Theatre when it was bought by the American Manager F. C. Whitney. However, Whitney was not successful in this venture and the name reverted back to the Strand Theatre again in 1913 when Louis Meyer took up the reins, and this name would remain until 2005. Date: circa 1905
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Media ID 14259504
© The Michael Diamond Collection / Mary Evans Picture Library
Panto Pantomime Promotional Theatres Waldorf Theatrical
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Step back in time with this stunning promotional postcard of the historic Waldorf Theatre in London, designed by the renowned theatre architect W.G.R. Sprague. Originally opened in 1905 as the Waldorf Theatre, this magnificent building is a testament to the grandeur of London's theatrical past. The Waldorf Theatre was constructed as part of the Aldwych reconstruction, a vast new development at the turn of the Twentieth Century. The theatre, located at the bottom corner of Catherine Street, was built alongside the Waldorf Hotel and the Aldwych Theatre, both designed by Sprague. The identical exteriors of these theatres add to the grandeur of the development. The Waldorf Theatre underwent several name changes throughout its history. In October 1909, it became the Strand Theatre when it was taken over by J.A. Harrison. However, this was only a temporary change, as in 1911, it was bought by American Manager F.C. Whitney and renamed the Whitney Theatre. Unfortunately, Whitney's venture was not successful, and the name reverted back to the Strand Theatre in 1913. This name remained until 2005 when the theatre was renamed the Novello Theatre. This postcard, circa 1905, captures the Waldorf Theatre in its early glory, a time when the theatre was at the heart of London's vibrant theatrical scene. The intricate details of the exterior, the grandeur of the marquee, and the anticipation of the crowds gathered outside, all come alive in this beautiful image. A must-have for any theatre history enthusiast or collector.
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