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Wartime poster for conserving of clothes and food
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Wartime poster for conserving of clothes and food
Second World War poster by Fougasse, encouraging people not to throw away clothing or food
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Media ID 4411696
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Fougasse Propaganda Rationing Waste
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EDITORS COMMENTS
This evocative wartime poster, created by the renowned British graphic artist Fougasse (Carpenter, 1898-1980), serves as a poignant reminder of the sacrifices and resilience demonstrated by the British people during the Second World War. The image, titled "Don't Waste It!," was produced in the early 1940s when rationing and conservation became crucial aspects of daily life. The poster features a simple yet powerful design, with a woman holding up a torn piece of clothing against a backdrop of a barren landscape. The text above reads, "Mend and Make Do," while below, "Save Clothes, Save Food" is emblazoned across the image. The woman's expression conveys a sense of determination and duty, as she ponders the best way to repair her worn garment. The poster's message was a call to action for the British public to conserve their resources, particularly clothing and food, in the face of wartime scarcity. Fougasse's artwork was part of a larger propaganda campaign aimed at encouraging people to make the most of their meager supplies and reduce waste. The poster's historical significance lies in its ability to capture the spirit of the times and the collective effort to overcome the challenges of war. It serves as a testament to the ingenuity and resourcefulness of the British people during this period, and the importance of community and cooperation in times of hardship. Today, this poster stands as a reminder of the past and the lessons that can be learned from it. The message of conservation and sustainability remains relevant, as we continue to grapple with issues of resource scarcity and environmental sustainability in the modern world.
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