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Keep the Workers Working, Buying fur coats during WW1
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Keep the Workers Working, Buying fur coats during WW1
A spread from The Tatler featuring four designs for fur coats from a Parisian design house and ladies to continue to buy luxury fashion in wartime. It states that even though the thought of new and expensive clothes may seem at first sight grotesque...But the plea for steady trade must not be ignored by those whose purses are long, and plight of the thousands of dressmakers and designers who will be earning very little wages during these next few months must not be forgotten.
1914
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Media ID 14141853
© Illustrated London News Ltd/Mary Evans
Business Coats Economy Parisian Tatler Usual
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Keep the Workers Working - A Plea for Luxury Fashion During WWI
EDITORS COMMENTS
Amidst the chaos and uncertainty of World War I, the idea of indulging in new and expensive clothes may have seemed at first sight grotesque. But as this spread from The Tatler magazine argued in 1914, the plea for steady trade must not be ignored by those whose purses were long. The plight of the thousands of dressmakers and designers who would be earning very little wages during the next few months was a pressing concern. The Parisian design house featured in this issue showcased four exquisite fur coat designs, encouraging ladies to continue their love affair with luxury fashion, even in wartime. The elegant garments, adorned with fine furs and intricate details, were a testament to the enduring allure of haute couture. Despite the seemingly frivolous nature of fashion during a time of conflict, The Tatler made a compelling case for the importance of supporting the industry. The spread emphasized that buying these coats was not only an act of self-indulgence, but also a means of keeping the economy afloat and providing employment for those in need. The accompanying illustrations depicted stylish women wearing the fur coats with elegant hats, exuding confidence and sophistication. The message was clear: even in the midst of war, fashion could still be a source of joy and normalcy. The spread served as a reminder that, despite the challenges of the time, business could and should continue as usual. This evocative image from the Illustrated London News Ltd, featuring designs from The Tatler, offers a fascinating glimpse into the complexities of wartime fashion and the role it played in maintaining morale and supporting the economy during World War I.
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