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Wrights Coal Tar Soap advertisement, WW1
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Wrights Coal Tar Soap advertisement, WW1
Lucky Beggar!...Send a bar to YOUR soldier friend. Advertisement for Wrights coal tar soap with a soldier the envy of all his comrades as he is enjoying a wash with a whole bar sent to him from home. Date: c.1915
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Media ID 14171914
© The Joyce Meader Collection / Mary Evans Picture Library
Advertisements Adverts Bowl Cleanliness Coal Comforts Comrades Soap Soaps Tommies Tommy Wash Washing Wrights
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EDITORS COMMENTS
Amidst the harsh realities of life in the trenches during World War I, a simple luxury from home brought a moment of joy and envy to one fortunate soldier. In this evocative advertisement for Wright's Coal Tar Soap from around 1915, a Tommie soldier is depicted washing himself in a makeshift camp setting, surrounded by his comrades who look on with envy. The soldier's cleanliness, a rarity in the grimy conditions of the battlefield, is a testament to the comforts sent from home. The large bar of Wright's Coal Tar Soap, known for its cleansing properties, is a reminder of the warmth and care of loved ones. The humorous caption, "Lucky Beggar!...Send a bar to YOUR soldier friend," adds a lighthearted touch to the image, highlighting the importance of small comforts during times of hardship. This poignant advertisement offers a glimpse into the daily life of soldiers during the Great War, and the enduring power of a simple bar of soap to bring a smile to a soldier's face.
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