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WW1 poster, 2nd Liberty Loan
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WW1 poster, 2nd Liberty Loan
Poster, Women! Help Americas sons win the war, buy US government bonds, 2nd Liberty Loan of 1917.
1917
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14376204
© Mary Evans Picture Library/Onslow Auctions Limited
Aged Blouse Bonds Finance Financial Fundraising Liberty Loan Mature Money Motherly Persuasion Persuasive Stripes
EDITORS COMMENTS
This evocative WWI poster from 1917, titled "Women! Help America's Sons Win the War - Buy US Government Bonds, 2nd Liberty Loan," is a powerful example of the persuasive messaging used during the conflict to encourage financial support for the war effort. The image features a mature, motherly woman in a white blouse, her grey hair pulled back in a bun, her expression serious and determined. She gazes intently at the viewer, her outstretched hand pointing to the American flag with its stripes behind her. The caption below reads, "Your country has asked your sons to fight. You can help them win. Buy $100 or more of Liberty Bonds." The use of the mother figure was a common tactic during wartime fundraising campaigns, appealing to the emotional connection many people felt towards their families and the desire to protect them. The 2nd Liberty Loan was a critical part of the war effort, with the US government issuing bonds to raise funds for the ongoing conflict. The poster's design, with its bold typography and striking imagery, is a testament to the creative ways in which the message was conveyed to the public. The poster's age and condition speak to its historical significance, offering a glimpse into the past and the sacrifices made during a time of war.
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