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WW1 poster, Commercial Italian Bank war loan
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WW1 poster, Commercial Italian Bank war loan
Poster, Commercial Italian Bank, war loan promising 5% interest.
1917
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14376328
© Mary Evans Picture Library/Onslow Auctions Limited
Bank Banking Banks Cent Commercial Finance Financial Footprints Fundraising Interest Investment Loan Loans Money Saving Savings Percent
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EDITORS COMMENTS
This evocative WWI poster, dating back to 1917, showcases an image of determined soldiers trudging through the snow during the harsh winter season. The soldiers, with their rifles slung over their shoulders and their footprints left behind in the snow, symbolize the unwavering spirit and resilience of the Italian army during the First World War. The poster, produced by the Commercial Italian Bank, serves as a call to action for citizens to invest in the war effort by purchasing war bonds. The text at the bottom of the poster promises a return of 5% interest on these loans, an enticing offer during a time when savings and investments were crucial for individuals and the economy. The poster's design is both striking and powerful, with the use of bold typography and a monochromatic color palette that effectively conveys the seriousness and urgency of the situation. The image of the soldiers, combined with the promise of a financial return, would have resonated deeply with the Italian public, encouraging them to support the war effort and contribute to the financial resources necessary for the continuation of the war. This poster is a poignant reminder of the sacrifices made during WWI, as well as the innovative ways in which governments and financial institutions worked together to raise funds and sustain the war effort. The image of the soldiers, with their determined expressions and unwavering steps, continues to inspire and remind us of the importance of unity, perseverance, and the power of collective action during times of crisis.
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