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WW1 poster, Don t
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WW1 poster, Don t
WW1 poster, Don t... 1. Don t use a motor car or motor cycle for pleasure purposes. 2. Don t buy new clothes needlessly. Don t be ashamed of wearing old clothes in wartime. 3. Don t keep more servants than you really need. In this way you will save money for the war, set the right example, and free labour for more useful purposes. Your country will appreciate your help. Date: circa 1915
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Media ID 14313579
© Mary Evans Picture Library/Onslow Auctions Limited
Ashamed Cycle Efficiency Effort Free Labour Lettering Money Patriotic Patriotism Persuasion Pleasure Propaganda Purposes Rational Save Servants Rationalism
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EDITORS COMMENTS
This powerful WWI poster from circa 1915, titled 'Don't,' is a poignant reminder of the sacrifices and efforts made by individuals during wartime. The vibrant red, white, and blue colors of the text pop against the stark background, drawing the viewer's attention to the persuasive message. The text reads, 'Don't... 1. Use a motor car or motorcycle for pleasure purposes. 2. Buy new clothes needlessly. 3. Be ashamed of wearing old clothes in wartime.' These simple yet impactful instructions were part of a larger campaign to encourage individuals to conserve resources and contribute to the war effort in meaningful ways. The use of the imperative 'Don't' in the title and throughout the text creates a sense of urgency and directs the audience's focus on what they can do to help. The poster also emphasizes the importance of setting an example and freeing labor for more useful purposes. The message of efficiency and rationalism resonated with the times, as the country was in a state of mobilization and every effort counted. The poster's historical significance lies in its role as a powerful propaganda tool that helped shape the cultural narrative of the war. It reflects the patriotic spirit and sense of community that defined the era, as people came together to support the war effort and make personal sacrifices for the greater good. Today, this poster stands as a testament to the resilience and resourcefulness of the human spirit during times of crisis.
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