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WW1 poster, Red Cross recruitment
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WW1 poster, Red Cross recruitment
Poster, Red Cross recruitment -- Join! The Greatest Mother.
circa 1918
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14376176
© Mary Evans Picture Library/Onslow Auctions Limited
Charities Charity Finance Financial Globe Greatest Helping Join Joining Membership Money Nurse Nursing Planet Recruiting Recruitment
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EDITORS COMMENTS
This evocative WWI poster, dating back to circa 1918, features a powerful image of a mother holding her infant, her gaze fixed on the viewer with an unwavering determination. The caption below reads, "Join! The Greatest Mother." The Red Cross insignia and the globe with the continents are depicted in the background, symbolizing the international reach of the humanitarian organization. During the First World War, the Red Cross played a crucial role in providing aid and support to soldiers and civilians affected by the conflict. This poster was part of the Red Cross's recruitment efforts, encouraging women to join the organization as nurses and volunteers. The use of a mother as the central figure in the poster was an effective way to appeal to women's sense of duty and compassion, as well as their desire to contribute to the war effort and help those in need. The poster's design is simple yet impactful, with bold typography and a clear call to action. The use of the color red, synonymous with the Red Cross, adds to the poster's immediacy and urgency. The image of the mother, with her protective hand shielding her child, also conveys a sense of safety and security, which would have been particularly resonant during a time of war and uncertainty. The Red Cross's work during WWI was instrumental in providing essential medical services, transportation of supplies, and emotional support to those affected by the conflict. This poster is a testament to the organization's enduring commitment to humanitarianism and the power of charitable giving, even in the most challenging of times.
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