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WW1 Recruitment Poster -- Whos Absent?
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WW1 Recruitment Poster -- Whos Absent?
Whos Absent? - Is It You? Chromolithograph recruitment poster, published by the Parliamentary Recruiting Committee. Printed by Andrew Reid and Company Limited, 50 Grey Street, Newcastle-upon-Tyne. Poster No. 125. Shows John Bull pointing at the viewer, with soldiers standing to attention and burning buildings in the background. Date: 1915
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Media ID 14160317
© The National Army Museum / Mary Evans Picture Library
Absent Andrew Attention Behind Bull Burning Civilian Committee Jack Join Newcastle Parliamentary Point Pointing Recruiting Recruitment Reid Shame Symbol Symbolism Tailcoat Tyne Viewer Waistcoat Shaming
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Whose Absent? - Is It You?
EDITORS COMMENTS
: A Striking WW1 Recruitment Poster from 1915 This powerful and evocative Chromolithograph recruitment poster, published by the Parliamentary Recruiting Committee, was printed by Andrew Reid and Company Limited in Newcastle-upon-Tyne in 1915. Print No. 125, the poster features the iconic British symbol, John Bull, pointing directly at the viewer with an accusatory finger. Surrounding John Bull are soldiers standing to attention, their determined expressions and rigid postures conveying a sense of duty and resolve. The background of the poster is filled with burning buildings, a stark reminder of the devastation and destruction caused by the ongoing First World War. The title of the poster, "Whose Absent? - Is It You?" is a poignant and direct appeal to potential recruits, urging them to join the war effort and avoid the shame of being absent during such a critical time in history. The civilian in the foreground, wearing a top hat, tailcoat, and waistcoat, is subtly dressed in the colors of the Union Jack flag, further emphasizing the call to patriotism and national pride. The use of symbolism in this poster is both effective and thought-provoking. John Bull, as a symbol of British strength and resilience, represents the collective will of the nation. The soldiers, standing tall and proud, symbolize the sacrifices and commitment required to protect and defend the country. The burning buildings serve as a grim reminder of the cost of war and the importance of joining the fight to prevent further destruction. This powerful and poignant recruitment poster, created in 1915 during the height of World War I, remains a significant historical artifact that continues to resonate with audiences today. Its striking imagery and direct appeal to patriotism and duty serve as a testament to the enduring impact of visual propaganda on public opinion and the collective consciousness of a nation at war.
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