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WW2 poster, Don t be fuel-ish
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WW2 poster, Don t be fuel-ish
WW2 poster, The worker who left the lights on -- Don t be fuel-ish. Wasted electricity means less fuel to make the weapons we need for victory. Designed by H M Bateman for the Ministry of Fuel and Power. Date: 1943
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Media ID 14237110
© Mary Evans Picture Library/Onslow Auctions Limited
1943 Bateman Conservation Electric Electricity Fuel Lettering Lighting Lights Ministry Munitions Power Resources Save Victory Worker Designed Wasted Weapons
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Don't be Fuel-ish: A WW2 Poster Calling for Energy Conservation at Home Front During World War II, the need for resources to fuel the war effort was a top priority for allied nations. The Ministry of Fuel and Power, recognizing the importance of conserving electricity to produce more fuel for munitions, launched a campaign to encourage individuals to save energy at home. This iconic WW2 poster, titled "Don't be Fuel-ish," was designed by renowned British cartoonist H.M. Bateman in 1943. The poster features a humorous scene of a woman and a man, each leaving a light on unnecessarily in their respective homes. The woman is shown leaving the kitchen light on, while the man is depicted leaving the living room light on. Bateman's signature comic style adds a touch of humor to the serious message, making it more relatable and memorable for the public. The red text at the bottom of the poster reads, "The worker who left the lights on -- Don't be fuel-ish. Wasted electricity means less fuel to make the weapons we need for victory." This simple yet powerful message served as a reminder to everyone that small actions, such as turning off unused lights, could make a significant difference in the war effort. The "Don't be Fuel-ish" poster is a poignant reminder of the sacrifices and shared responsibility required during wartime. It showcases the creativity and resourcefulness of designers like H.M. Bateman, who used their talents to inspire and engage the public in the war effort. This historic poster continues to resonate with audiences today, as energy conservation remains an essential aspect of sustainable living and reducing our carbon footprint.
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