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Yardley Lavender
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Yardley Lavender
" After long hours in stuffy dug-outs or blacked-out rooms, this perfume refreshes your tired nerves with its soothing fragrance."
1940
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14403460
© Illustrated London News Ltd/Mary Evans
Blitz Fashions Fragrance Fragrances Lavender Perfume Perfumes Sep16 Yardley
EDITORS COMMENTS
Amidst the chaos and stress of World War II, a simple moment of respite could be found in the calming fragrance of Yardley Lavender. This photo print, published by the Illustrated London News Ltd in 1940, captures the essence of this soothing perfume that brought comfort to women during the war. The image shows a woman delicately applying Yardley Lavender perfume to her wrist, her expression one of tranquility and relaxation. The caption beneath the photograph reads, "After long hours in stuffy dug-outs or blacked-out rooms, this perfume refreshes your tired nerves with its soothing fragrance." During the Blitz, the constant bombing raids and air raids brought about a sense of unease and anxiety. The war disrupted daily life, and simple pleasures like wearing perfume became a way for women to feel a sense of normalcy and elegance. Yardley Lavender, with its calming and soothing scent, became a popular choice among women during this time. The perfume was produced by Yardley of London, a company that had been in operation since 1770. Their perfumes and cosmetics were known for their high-quality ingredients and elegant packaging. The use of lavender, a fragrance known for its calming properties, made it an ideal choice for those seeking relief from the stresses of wartime. This print is a poignant reminder of the simple pleasures that brought comfort and joy during a time of great hardship. The image of a woman applying perfume is a symbol of self-care and resilience in the face of adversity.
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