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Fashion 1970 s: Going cheap: a cut-price ted on a T-shirt
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Fashion 1970 s: Going cheap: a cut-price ted on a T-shirt
Fashion 1970 s: Going cheap: a cut-price ted on a T-shirt. Its one of the few things that have actually plummeted in price - a T-shirt with the face of Premier Edward Heath on it. The range of shirts was on sale in a boutique at election time last June at 19s 6d each. So were similar ones featuring the face of Labour Leader Harold Wilson. The Wilson shirts were a sell-out. But Heath was not such a popular line. And now the boutique, in Chelsea, London, is offering the Heath garments at greatly-reduced, knock-down, bargain price. Just 7s. 6d. Model Annette in 7s. 6d. Heath T-shirt. January 1971 P017327
Kent Gavin
Daily Mirror
Mirrorpix
London
England
Media ID 21259611
© Mirrorpix
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EDITORS COMMENTS
In this print from the 1970s, we are transported back to a time when fashion was bold and political statements were worn on T-shirts. The image showcases a young model named Annette proudly donning a cut-price ted on her T-shirt, featuring the face of Premier Edward Heath. This unique garment was part of a range sold in a trendy boutique in Chelsea, London during the election season in June 1970. Interestingly, while similar shirts with Labour Leader Harold Wilson's face flew off the shelves, the Heath shirts did not enjoy such popularity. As a result, the boutique now offers these once sought-after items at an incredibly reduced price - just 7s. 6d. , down from their original cost of 19s. 6d. The photograph captures Annette exuding confidence as she effortlessly pulls off this fashionable statement piece. Her stylish ensemble is representative of an era where clothing choices conveyed personal beliefs and affiliations. This snapshot serves as both a nostalgic reminder of fashion trends from yesteryears and an intriguing glimpse into how politics intertwined with everyday life during that period. Kent Gavin's lens perfectly encapsulates the essence of this momentous time in history when even something as simple as wearing your political allegiance on your chest became an iconic style statement.
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