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Male model and sales assistant Josephine seen here in the new mens department of Biba
Wall Art and Photo Gifts from Memory Lane
Male model and sales assistant Josephine seen here in the new mens department of Biba
Male model and sales assistant Josephine seen here in the new mens department of Biba. May 1971 P012645
WATFORD
Mirrorpix
Media ID 21268441
© Mirrorpix
EDITORS COMMENTS
In this print from Memory Lane Prints, we are transported back to the vibrant fashion scene of the 1970s. The image showcases a male model and sales assistant named Josephine, exuding confidence and style in the newly opened men's department of Biba. Josephine effortlessly embodies the essence of this era's clothing trends, with his impeccable sense of fashion on full display. Dressed in an ensemble that perfectly encapsulates the spirit of menswear during that time, he stands as a symbol of individuality and self-expression. The atmosphere within Biba is palpable through this photograph; it buzzes with energy and excitement. Customers can be seen browsing through racks filled with trendy garments while Josephine confidently assists them in finding their perfect outfit. The store itself becomes a haven for those seeking cutting-edge fashion choices. This image not only captures a moment frozen in time but also serves as a reminder of how fashion has always been intertwined with our identities and aspirations. It reflects an era where boundaries were pushed, traditional gender norms were challenged, and personal style became paramount. Thanks to Mirrorpix's remarkable preservation work, we are able to relive these iconic moments from history—moments that continue to inspire contemporary designers today. This print is truly a testament to the enduring power of fashion as both art form and cultural phenomenon
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