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In an odd way it was moving experience. Suddenly, a house known as No

In an odd way it was moving experience. Suddenly, a house known as No


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Memory Lane Prints

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In an odd way it was moving experience. Suddenly, a house known as No

In an odd way it was moving experience. Suddenly, a house known as No. 31 was plonked on top of a car and driven off. Actually, the house was a lightweight mock-up made of polystyrene. Ad men were filming a TV commercial in Richmnd, Surrey, for a holiday company who reckon the next best idea to stying with them is to take your own house.
October 1979
P004718

WATFORD
Mirrorpix

Media ID 21349753

© Mirrorpix

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In an odd way, it was a moving experience

EDITORS COMMENTS
. This print captures a peculiar sight that unfolded in Richmond, Surrey back in October 1979. The image showcases the moment when an unconventional house, known as No. 31, was unexpectedly placed on top of a car and driven away. However, upon closer inspection, one would realize that this house was not your typical brick-and-mortar structure but rather a lightweight mock-up made of polystyrene. The reason behind this unusual spectacle becomes clear as we learn that ad men were busy filming a TV commercial for a holiday company in the area. These creative minds believed that their next best idea to entice potential customers into staying with them was to suggest taking your own house along for the journey. This photograph perfectly encapsulates the humor and ingenuity of advertising campaigns from the 1970s. It serves as a reminder of how companies sought innovative ways to capture people's attention and stand out from competitors. As we delve into this snapshot from Memory Lane Prints, we are transported back in time to witness an extraordinary fusion between motor transport and housing concepts. While No. 31 may have been just another prop for television purposes, its presence on top of that car undoubtedly left passersby bewildered yet amused by such an unexpected sight on their streets.

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