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Stelios Haji-loannou of easyJet October 1997 With staff beside aircraft Holding orange
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Stelios Haji-loannou of easyJet October 1997 With staff beside aircraft Holding orange
Stelios Haji-loannou of easyJet October 1997 With staff beside aircraft Holding orange boards with message APD = VAT at 83%
Peebles Alan
mirrorpix
Hertfordshire
United Kingdom
GL*510859
Media ID 21363804
© Mirrorpix
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EDITORS COMMENTS
In this print from October 1997, we are transported back to the early days of easyJet, one of the most iconic airlines in aviation history. Standing proudly beside an aircraft, founder Stelios Haji-loannou is surrounded by his dedicated staff members, all holding vibrant orange boards with a powerful message: "APD = VAT at 83%". This snapshot captures a pivotal moment in the airline industry's fight against excessive Air Passenger Duty (APD) and Value Added Tax (VAT). The bold statement on those orange boards serves as a rallying cry for fairer taxation policies within the aviation sector. Stelios Haji-loannou's visionary leadership and unwavering commitment to affordable air travel revolutionized how people approached flying. His determination to challenge outdated practices and make air transportation accessible to all is palpable in this image. The photograph not only symbolizes easyJet's humble beginnings but also represents the spirit of innovation that propelled it into becoming one of Europe's leading low-cost carriers. It encapsulates an era when dreams took flight and barriers were shattered. As we gaze upon this remarkable piece from Memory Lane Prints, we are reminded of how far aviation has come since those pioneering days. It stands as a testament to the indomitable human spirit that continues to push boundaries and shape our world today.
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