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Mrs Freda Fox seen here selecting a jar of jam from the shelves of the new self service
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Mrs Freda Fox seen here selecting a jar of jam from the shelves of the new self service
Mrs Freda Fox seen here selecting a jar of jam from the shelves of the new self service store in Hendon, North London. As niece Hadassah Wineman sits in the shopping trolly contentedly with a packet of puffed wheat as sister Hazel looks on. 9th June 1949
Eric Harlow
Daily Mirror
Mirrorpix
London
Greater London
England
Media ID 21569168
© Mirrorpix
Basket Shop Supermarket Tinned Goods Trolly
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EDITORS COMMENTS
In this charming photograph captured by Eric Harlow, we are transported back to the bustling streets of Hendon, North London in the 1940s. The image showcases Mrs Freda Fox, a stylish woman with an air of confidence, as she carefully selects a jar of jam from the shelves of the newly opened self-service store. Her niece Hadassah Wineman can be seen sitting contentedly in the shopping trolley, clutching a packet of puffed wheat with delight. Meanwhile, Mrs Fox's sister Hazel stands nearby, observing their shopping adventure with amusement. This snapshot perfectly encapsulates the spirit of that era - a time when supermarkets were still relatively new and exciting concepts for shoppers. The rows upon rows of neatly arranged tinned goods behind Mrs Fox hint at the convenience and variety offered by these modern stores. The innocence and humor evident in this scene make it truly timeless. It serves as a reminder that even mundane tasks like grocery shopping can become moments filled with joy and laughter when shared with loved ones. Eric Harlow's skillful composition not only captures a slice of everyday life but also evokes nostalgia for simpler times gone by. This print is not just an image; it is a portal into history - one that invites us to reflect on how much has changed while cherishing those precious moments spent together amidst aisles full of possibilities.
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