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Littlewoods store in Russia. Shoppers are limited to two garments each to deter black
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Littlewoods store in Russia. Shoppers are limited to two garments each to deter black
Littlewoods store in Russia. Shoppers are limited to two garments each to deter black marketeers. 15th January 1992
Staff
Liverpool Post and Echo Archive
Mirrorpix
Russia
Media ID 21679639
© Mirrorpix
Rationing Retail Retailer Russia Russian Shop Shops Store War Rations Ration
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This print from Memory Lane Prints takes us back to the early 1990s in Russia, where a Littlewoods store stands as a symbol of resilience amidst challenging times. The image captures the essence of an era marked by scarcity and economic instability. In this particular snapshot, we witness shoppers queuing outside the store, patiently awaiting their turn to enter. However, what sets this scene apart is the unique restriction imposed on customers - they are limited to purchasing only two garments each. This measure was implemented with the intention of deterring black marketeers who sought to exploit the situation for personal gain. The photograph serves as a poignant reminder of how war rations and hard currency shortages had left their mark on everyday life during that period. Despite these hardships, people persevered and found solace in retail therapy within these modest stores. As we delve into this image further, it becomes evident that beyond its historical significance lies a tale of human spirit and adaptability. It encapsulates not just a moment frozen in time but also reflects the determination of both retailers and consumers alike to navigate through difficult circumstances. Without mentioning commercial use or delving into details about Littlewoods as a company itself, this print transports us back to an era defined by rationing and limited resources while highlighting our capacity for resilience even in times of adversity.
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