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Liverpool footballer Phil Thompson with model Toni Byrne
Wall Art and Photo Gifts from Memory Lane
Liverpool footballer Phil Thompson with model Toni Byrne
Liverpool footballer Phil Thompson with model Toni Byrne, both wearing the new Liverpool Hitachi sponsored strip.
July 1979
Williams
Liverpool Echo
Mirrorpix
Liverpool
England
Media ID 21781212
© Mirrorpix
1979 Advertising Electronics Girl Sponsorship Trousers
EDITORS COMMENTS
In this print from Memory Lane Prints, we are transported back to the vibrant era of 1970s football. The image showcases Liverpool footballer Phil Thompson alongside the stunning model Toni Byrne, both proudly donning the brand-new Liverpool Hitachi sponsored strip. It was July 1979 when this iconic moment was captured, forever immortalizing a time when sponsorship in sports began to take center stage. The photograph exudes an air of action and excitement as Thompson and Byrne strike a pose that perfectly encapsulates the spirit of the game. Dressed in their sleek new kits, they embody not only the prowess of Liverpool Football Club but also represent a significant milestone in sporting history – the fusion between athletics and commercial partnerships. Thompson's strong presence on the field is mirrored by Byrne's confident stance, showcasing her elegance and beauty amidst this male-dominated world. Her choice of trousers adds a touch of femininity while simultaneously challenging traditional gender roles within sports advertising. Beyond its aesthetic appeal, this image serves as a reminder of how electronics giant Hitachi became synonymous with one of England's most successful football clubs. Without mentioning commercial use or delving into corporate details, Williams' expertly captured photograph transports us back to an era where sport and business intertwined seamlessly - forever etching itself into our collective memory as an iconic symbol of that golden age in football history.
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