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Ulrika Jonsson launches a new Berlei Bra ad campaign 1997 with the help of The

Ulrika Jonsson launches a new Berlei Bra ad campaign 1997 with the help of The


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Ulrika Jonsson launches a new Berlei Bra ad campaign 1997 with the help of The

Ulrika Jonsson launches a new Berlei Bra ad campaign 1997
with the help of The Mirror Reporter Matthew Wright

Moore Mike
Daily Mirror

Media ID 21825419

© Mirrorpix

1997


EDITORS COMMENTS
In this photograph captured by Moore Mike, we are transported back to the vibrant era of the 1990s. The image showcases the iconic Ulrika Jonsson as she confidently launches a new Berlei Bra ad campaign in 1997. Standing beside her is none other than The Mirror Reporter Matthew Wright, adding an extra touch of journalistic flair to the scene. Ulrika Jonsson exudes elegance and poise as she takes center stage, radiating both beauty and empowerment. Her presence commands attention, symbolizing a shift towards body positivity and self-assurance during that time period. The composition of the photo is strikingly timeless; it captures a moment frozen in history that still resonates today. As we gaze upon this print from Memory Lane Prints, we can't help but reflect on how advertising campaigns have evolved over time, embracing diversity and celebrating individuality. Moore Mike's expert lensmanship allows us to appreciate every detail – from Ulrika's immaculate styling to her confident smile. This image serves as a reminder of how fashion has always been intertwined with societal progress, pushing boundaries and challenging norms. Whether you were there when this campaign first launched or simply admire the cultural significance it represents, this photograph encapsulates an era where women like Ulrika Jonsson fearlessly paved their own paths while inspiring others along the way.

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