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17 year old Jenny Powell from Ilford, Essex, from the Italia Conti school
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17 year old Jenny Powell from Ilford, Essex, from the Italia Conti school
17 year old Jenny Powell from Ilford, Essex, from the Italia Conti school, trying the New Coke. 3rd May 1985
Geoff Wilkinson
Daily Mirror
Mirrorpix
United Kingdom
DM 85 2510
Media ID 21854601
© Mirrorpix
Changed Coca Cola Coke Drink Drinks Fizzy Flavour Formula New Coke Taste Tasting Youth Young 1985
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EDITORS COMMENTS
In this print captured by Geoff Wilkinson, we are transported back to the 1980s, a time of change and innovation. The image features a youthful 17-year-old Jenny Powell from Ilford, Essex, who is attending the prestigious Italia Conti school. On that fateful day of May 3rd, 1985, she finds herself at the forefront of an exciting taste-testing experience - trying the highly anticipated New Coke. As Jenny holds up her glass filled with fizzy goodness, her expression reflects a mix of curiosity and anticipation. The moment encapsulates not only her youth but also represents a generation eager for new experiences and flavors. The introduction of New Coke was seen as a bold move by Coca-Cola to revitalize their brand's formula. It sparked immense interest among consumers who were curious about its revamped taste. This photograph captures one such moment where young people like Jenny had the opportunity to be part of history in the making. Geoff Wilkinson's skillful lens immortalizes this snapshot in time when youth culture intersected with corporate experimentation. Beyond commercial interests lies an authentic portrayal of Jenny's genuine reaction to tasting something completely different yet familiar – capturing both excitement and uncertainty within one frame. This print serves as a nostalgic reminder of how tastes evolve over time and how even seemingly small moments can become significant markers in our collective memory.
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