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Susanne Mizzi with the New Coke. 3rd May 1985
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Susanne Mizzi with the New Coke. 3rd May 1985
Geoff Wilkinson
Sunday Mirror
Mirrorpix
United Kingdom
DM 85 2511
Media ID 21855332
© Mirrorpix
Changed Coca Cola Coke Drink Drinks Fizzy Flavour Formula New Coke Taste Tasting 1985
EDITORS COMMENTS
In this print titled "Susanne Mizzi with the New Coke. 3rd May 1985" we are transported back to the vibrant era of the 1980s. The image captures Susanne Mizzi, a young woman exuding excitement and curiosity as she holds a can of the highly anticipated New Coke in her hands. Taken by renowned photographer Geoff Wilkinson in his studio, this snapshot freezes a moment that would go down in history. The year was 1985 when Coca-Cola made one of its most significant changes - altering their iconic formula to create what they believed would be an improved taste experience for consumers worldwide. This bold move sparked immense controversy and anticipation among loyal fans who had grown accustomed to the original flavor. As Susanne Mizzi takes her first sip, her expression reveals a mix of surprise and intrigue. The fizzy elixir dances on her taste buds, challenging preconceived notions about what Coca-Cola should taste like. This photograph encapsulates not only Susanne's personal encounter with the new concoction but also symbolizes society's resistance to change. Geoff Wilkinson masterfully captures this pivotal moment in time through his lens, immortalizing both Susanne's reaction and our collective fascination with innovation. As we gaze upon this remarkable print from Memory Lane Prints, we are reminded of how even beloved brands must adapt and evolve over time – sometimes leaving us nostalgic for what once was while simultaneously embracing new possibilities that lie ahead.
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