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Daily Mirror Treasure Hunt, Porthminster Beach, St Ives, Cornwall, Monday 6th July 1959
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Daily Mirror Treasure Hunt, Porthminster Beach, St Ives, Cornwall, Monday 6th July 1959
Daily Mirror Treasure Hunt, Porthminster Beach, St Ives, Cornwall, Monday 6th July 1959.
Daily Mirror Pirates are staging a Summer treasure hunt on a tour of UK seaside resorts.
Each day they bury miniature treasure chests in the sand, everyone who digs up a chest wins a Guinea (one pound and one shilling or 21 shillings)
Reg Lewis
Daily Mirror
Mirrorpix
United Kingdom
L5025
Media ID 21869678
© Mirrorpix
1959 Beaches Daily Mirror Digging Large Group Of People Newspaper Participants Promotions Sand Competitions
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EDITORS COMMENTS
Step back in time to the summer of 1959, where the shores of Porthminster Beach in St Ives, Cornwall were transformed into a playground for treasure hunters. The Daily Mirror Pirates had embarked on an exciting adventure, touring UK seaside resorts and leaving behind hidden treasures waiting to be discovered. On this particular day, Monday 6th July 1959, the beach was abuzz with anticipation as a large crowd gathered for their chance at unearthing one of these miniature treasure chests buried beneath the golden sand. Excitement filled the air as participants armed themselves with shovels and spades, ready to embark on their own personal quest for riches. The scene captured by Reg Lewis showcases a vibrant atmosphere - people young and old eagerly digging away in search of that elusive chest. Each successful digger would be rewarded handsomely with a Guinea - equivalent to one pound and one shilling or 21 shillings back then. This photograph not only captures a moment frozen in time but also reflects the spirit of camaraderie and adventure that defined those carefree days. It serves as a nostalgic reminder of simpler times when newspapers like the Daily Mirror orchestrated thrilling promotions that brought communities together. So take a closer look at this image from Memory Lane Prints; let it transport you back to an era where sandy beaches became battlegrounds for treasure hunts and dreams came true with every discovery.
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