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Picture shows bomb damage to Geraldine House, Fetter Lane, off Fleet Street, London, EC1
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Picture shows bomb damage to Geraldine House, Fetter Lane, off Fleet Street, London, EC1
Picture shows bomb damage to Geraldine House, Fetter Lane, off Fleet Street, London, EC1. Home of The Daily Mirror and Sunday Pictorial from 1920 to 1961.
Geraldine House is the wedding cake looking building at the far end, build in descending tiers.
From 1920 to 1961 the Daily Mirror newspaper was initially located in Geraldine House, then moved to the north end of Fetter Lane, at Holborn Circus, and remained there until 1990, when it moved to the Isle of Dogs.
Picture taken 19th July 1944
Daily Mirror
Mirrorpix
London
Greater London
England
W336K.jpg
Media ID 21891176
© Mirrorpix
1940 Building Business Daily Mirror Journalism Media Newspaper Publishing Sunday Pictorial
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EDITORS COMMENTS
This print takes us back to the haunting aftermath of World War II in London. The image showcases the devastating bomb damage inflicted upon Geraldine House, a prominent building located on Fetter Lane, just off Fleet Street in EC1. Standing tall like a wedding cake with its descending tiers, Geraldine House was home to two renowned newspapers, The Daily Mirror and Sunday Pictorial, from 1920 until 1961. The photograph captures the resilience of this iconic structure amidst destruction. Its facade bears scars and crumbled walls as a testament to the horrors of war that ravaged the city during that time. It serves as a poignant reminder of how even institutions dedicated to journalism and media were not spared from the chaos. Intriguingly, after being housed in Geraldine House for over four decades, The Daily Mirror newspaper relocated further up Fetter Lane at Holborn Circus until 1990 when it eventually moved to the Isle of Dogs. Taken on July 19th, 1944, this snapshot freezes a moment in history where Londoners faced immense challenges but remained steadfast in their determination to rebuild and move forward. This picture is not only an architectural documentation but also an evocative symbol representing resilience and hope amidst adversity.
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