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Picture shows Geraldine House, Fetter Lane, off Fleet Street, London, EC1
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Picture shows Geraldine House, Fetter Lane, off Fleet Street, London, EC1
Picture shows Geraldine House, Fetter Lane, off Fleet Street, London, EC1. Home of The Daily Mirror and Sunday Pictorial from 1920 to 1961.
Geraldine House is the wedding cake looking building at the far end, build in descending tiers.
From 1920 to 1961 the Daily Mirror newspaper was initially located in Geraldine House, then moved to the north end of Fetter Lane, at Holborn Circus, and remained there until 1990, when it moved to the Isle of Dogs.
Picture taken circa 1st January 1940
Daily Mirror
Mirrorpix
London
Greater London
England
W336K.jpg
Media ID 21891116
© Mirrorpix
1940 Building Business Daily Mirror Journalism Media Newspaper Publishing Sunday Pictorial
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EDITORS COMMENTS
This print takes us back to the bustling streets of London in the 1940s. Standing proudly at the far end of Fetter Lane, off Fleet Street, is Geraldine House, a remarkable building reminiscent of a grand wedding cake with its descending tiers. This architectural gem served as the home for two prominent newspapers, The Daily Mirror and Sunday Pictorial, from 1920 to 1961. As we delve into history through this image, we learn that after its time in Geraldine House, The Daily Mirror relocated to Holborn Circus until 1990 before finally settling on the Isle of Dogs. However, it was during those four decades spent within these walls that this iconic newspaper made an indelible mark on journalism and media. The picture itself captures a moment frozen in time - circa January 1st, 1940 - amidst the chaos and uncertainty of World War Two. It serves as a reminder not only of the resilience displayed by journalists working within these very walls but also reflects upon their dedication to keeping readers informed during such challenging times. As we gaze upon this photograph from Memory Lane Prints, our minds are transported back to an era where newspapers were at the forefront of news dissemination. It stands as a testament to both architectural beauty and journalistic excellence intertwined within one historic landmark in London's vibrant cityscape.
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