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The Broads, LNER / LMS poster, 1937

The Broads, LNER  /  LMS poster, 1937



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The Broads, LNER / LMS poster, 1937

Poster produced for London & North Eastern Railway (LNER) and London, Midland & Scottish Railway (LMS) to promote rail travel to the Norfolk Broads, 200 Miles of Safe Inland Waterways. The poster shows holidaymakers on board the motorcruiser Joy and advertises floating holidays for £ 4 per week. Artwork by Arthur C Michael, a painter and etcher who worked mainly in watercolour or bodycolour. He illustrated books and periodicals as well as designing posters for LNER. Dimensions: 1016 mm x 1270 mm

National Railway Museum is the home of iconic locomotives. Our historic prints reflect the age and quality of the original artwork we hold to preserve their artistic character, including authentic colour reproduction, marks and creases.

Media ID 10015941

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> Arts > Watercolor paintings

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> Europe > United Kingdom > England > Norfolk > Related Images

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> Europe > United Kingdom > Scotland > Related Images

> National Railway Museum > England > Norfolk

> Popular Themes > Railway Posters

> Posters > Railway Posters


EDITORS COMMENTS
This print takes us back to the summer of 1937, when rail travel was at its peak and the Norfolk Broads were a sought-after destination for holidaymakers. The poster, produced by London & North Eastern Railway (LNER) and London, Midland & Scottish Railway (LMS), aimed to entice travelers with the promise of 200 miles of safe inland waterways. In this picturesque scene, we see vacationers aboard the motorcruiser Joy as they embark on an unforgettable floating holiday. The vibrant artwork by Arthur C Michael brings to life the beauty of the Broads, showcasing windmills dotting the landscape and boats gracefully gliding along tranquil waters. The poster's message is clear: escape from bustling city life and immerse yourself in nature's serenity for only £4 per week. It captures a time when leisurely exploration was cherished, offering a glimpse into a simpler era where relaxation took precedence over hectic schedules. Arthur C Michael's talent shines through in his use of watercolor or bodycolor techniques that lend an ethereal quality to his illustrations. His work not only graced posters like this one but also adorned books and periodicals during his prolific career. Preserved meticulously by National Railway Museum, this print serves as both a window into history and an invitation to discover the timeless allure of the Norfolk Broads' winding waterways.

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