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East Coast Joys, No 1 LNER poster, 1931

East Coast Joys, No 1 LNER poster, 1931



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National Railway Museum

National Railway Museum Photo Prints and Wall Art

East Coast Joys, No 1 LNER poster, 1931

Poster produced for London and North Eastern Railway (LNER) to promote rail travel to the East Coast. This poster, which promotes walking tours, is one of a series of six posters with the theme East Coast Joys. Each poster in the series shows a different activity that can be undertaken along the East Coast. Artwork by Tom Purvis, who rallied for the professionalisation of commercial art. In 1930 he was one of the group of artists who founded the Society of Industrial Artists, which campaigned for improved standards of training for commercial artists in order to broaden their scope of employment. He became one of the first Royal Designers for Industry in 1936

National Railway Museum is the home of iconic locomotives. Our historic prints reflect the age and quality of the original artwork we hold to preserve their artistic character, including authentic colour reproduction, marks and creases.

Media ID 9997668

© NRM/Pictorial Collection


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EDITORS COMMENTS
The captivating print titled "East Coast Joys, No 1 LNER poster, 1931" takes us back to a time when rail travel was the epitome of adventure and exploration. Produced for the London and North Eastern Railway (LNER), this vintage poster aimed to entice travelers to embark on thrilling walking tours along the East Coast. Created by renowned artist Tom Purvis, who advocated for the professionalization of commercial art, this artwork is part of a series of six posters known as "East Coast Joys". Each piece showcases a different activity that can be enjoyed along the picturesque East Coast. In this particular print, we are transported to sandy sea beaches and vast moors that stretch as far as the eye can see. The image evokes a sense of tranquility and freedom, inviting viewers to embrace nature's beauty while exploring these idyllic landscapes. Tom Purvis' artistic prowess shines through in his attention to detail and vibrant use of colors. His dedication led him to become one of the first Royal Designers for Industry in 1936—a testament to his commitment towards elevating commercial art standards. This remarkable print from National Railway Museum captures not only an era but also embodies the spirit of wanderlust and discovery that still resonates with us today. It serves as a reminder that sometimes all we need is a train ticket and our own two feet to uncover life's greatest joys along the East Coast.

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