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Ponds Advert, 1927
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Ponds Advert, 1927
Advert for Ponds vanishing and cold creams, 1927 Date: 1927
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Media ID 14237333
© Mary Evans / Jazz Age Club Collection
Cold Cosmetic Cosmetics Cream Creams Pond Vanishing 1927
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1. Title: "A Jazz Age Beauty Ritual: The Allure of Ponds Vanishing and Cold Creams, 1927" 2. Description: This advertisement from the July 1927 issue of a popular women's magazine transports us back to the Jazz Age of the 1920s. The image showcases a woman in the prime of her youth, her radiant face framed by a flapper-style bob, her eyes accentuated with smoky eyeliner and rosy lips. She gazes directly at the viewer, exuding an air of confidence and allure. 3. Background: The 1920s, also known as the Roaring Twenties, was a time of great social and cultural change. Women's fashion, beauty, and roles in society underwent significant transformations, with the flapper look becoming a symbol of liberation and independence. Cosmetics, including Ponds Vanishing Cream and Cold Cream, played a crucial role in enhancing the modern woman's appearance and self-expression. 4. Product Highlight: Ponds Vanishing Cream, advertised as "the most wonderful skin cream in the world," was a groundbreaking product for its time. It promised to "vanish" imperfections, leaving the skin smooth and flawless. The Cold Cream, meanwhile, was renowned for its ability to remove makeup gently and effectively. 5. Design Elements: The advertisement's design is a testament to the artistic sensibilities of the era. The use of bold typography, vibrant colors, and intricate illustrations creates a visually striking and engaging composition. The woman's elegant attire, adorned with beads and feathers, further emphasizes the glamour and excitement of the Jazz Age. 6. Historical Significance: This advertisement serves as a fascinating glimpse into the past, offering insights into the beauty trends, cultural norms, and societal expectations of the 1920s. It also highlights the enduring appeal of Ponds as a trusted brand in skincare and cosmetics, with a rich history that spans over a century.
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