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Advertisement: SHBC [Sheffield Hits Back Club], 1943

Advertisement: SHBC [Sheffield Hits Back Club], 1943


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Advertisement: SHBC [Sheffield Hits Back Club], 1943

Sheffield Wings for Victory Week, 29th May - 5th June 1943.This will be Sheffields contribution to Wings for Victory.Published by Sheffield Savings Committee.Original at Sheffield Local Studies Library: MP 1426 M

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Media ID 14033552

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EDITORS COMMENTS
Advertisement: SHBC [Sheffield Hits Back Club], 1943 (Sheffield Wings for Victory Week, 29th May - 5th June 1943. This will be Sheffield's contribution to Wings for Victory. Published by Sheffield Savings Committee. Original at Sheffield Local Studies Library: MP 1426 M) This print from the archives of Sheffield City Archives takes us back to a significant moment in history during World War II. The image showcases an advertisement promoting the SHBC (Sheffield Hits Back Club) as part of the city's involvement in the Wings for Victory initiative. In this powerful visual, we see a vibrant and patriotic display that captures the spirit of resilience and determination prevalent during those challenging times. The advertisement serves as a call to action, urging citizens to unite and contribute towards victory through their support. The typography boldly spells out 'SHBC' against a backdrop adorned with symbols representing wings and victory, symbolizing hope amidst adversity. It is evident that this campaign aimed to inspire pride within the community while encouraging them to actively participate in fundraising efforts. Preserved by the Sheffield Savings Committee, this historical artifact not only highlights Sheffields' dedication but also demonstrates how advertising played a crucial role in rallying communities together during wartime. Today, thanks to institutions like Sheffield Local Studies Library, we can revisit these moments and appreciate our predecessors' sacrifices and unwavering spirit as they fought for freedom on both local and global scales.

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