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A colour lobby card for Carry On Sergeant (1958) with a blank space for the exhibitors at the time to stamp in the cinemas details
Wall Art and Photo Gifts from STUDIOCANAL
A colour lobby card for Carry On Sergeant (1958) with a blank space for the exhibitors at the time to stamp in the cinemas details
with a blank space for the exhibitors at the time to stamp in the cinemas details
STUDIOCANAL Film and Theatre Film Posters and Stills
Media ID 14493486
© Studiocanal Films Ltd
Britain Colour Front Of The House Publicity Showmanship
EDITORS COMMENTS
This vibrant and nostalgic colour lobby card captures the essence of showmanship in 1950s Britain. The image showcases a promotional print for the classic film "Carry On Sergeant" from 1958, a beloved entry in the iconic Carry On series. With its bold hues and eye-catching design, this lobby card was meant to entice moviegoers into local cinemas. What makes this particular print unique is the blank space intentionally left at the bottom. This empty area was specifically reserved for exhibitors at that time to stamp in their cinema's details, adding a personal touch to each screening. It served as a clever marketing strategy, allowing theater owners to customize these cards with their own information while promoting upcoming showtimes. The use of vivid colours on this lobby card reflects both the era's fascination with Technicolor films and its penchant for attention-grabbing publicity materials. As audiences entered grand cinema lobbies adorned with similar prints, they couldn't help but feel excited about what awaited them inside. Today, this lobby card serves as an evocative reminder of an era when going to the movies was not just about watching films but also about experiencing an immersive atmosphere created by dedicated exhibitors who took pride in showcasing their venues. It symbolizes a time when front-of-the-house aesthetics played an integral role in enhancing cinematic experiences and capturing public imagination
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