mag1954 bw pbk 005

VISUAL DESCRIPTION

The image displays a vintage promotional material titled "EXHIBITOR'S CAMPAIGN BOOK. " It features the advertisement for a film called "THE MAGGIE" starring Paul Douglas. Below his name, other cast members are listed: Hubert Gregg, Alex Mackenzie, Abe Barker, James Copeland, and Tommy Kearins. The graphic within the campaign book shows an illustration of Paul Douglas with an expressive face looking toward the viewer while various scenes from the movie appear in the background. These scenes include characters in moments of confrontation and interaction aboard a ship or by the docks, suggesting elements of drama and possibly comedy as well. At the bottom of this section are three words emphasizing different aspects of movie promotion: "PUBLICITY, " "EXPLOITATION, " and "ADVERTISING, " indicating that this booklet is likely aimed at guiding cinema owners on how to market and promote the film effectively to audiences.