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A crowd to see Santa, 1937
Wall Art and Photo Gifts from Northcliffe Collection
A crowd to see Santa, 1937
Children greeting Father Christmas on the roof of Selfridges, Oxford Street, London in 1937
The Northcliffe Collection, compelling images of British life, past and present
Media ID 18225006
1930s Christmas Historic Nostalgia Past Thirties Views Xmas Santa Claus
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EDITORS COMMENTS
In this enchanting print from The Northcliffe Collection, we are transported back to the bustling streets of London in 1937. The image captures a heartwarming scene as a crowd gathers on the roof of Selfridges, Oxford Street, eagerly awaiting the arrival of Santa Claus. The nostalgia is palpable as we witness children and adults alike brimming with excitement and anticipation for Christmas. Their faces radiate pure joy, their eyes sparkling with wonderment at the prospect of meeting Father Christmas himself. This snapshot into the past offers a glimpse into a simpler time when holiday traditions were cherished and celebrated with unbridled enthusiasm. It reminds us of an era where community spirit thrived, bringing people together in shared moments of happiness. The historic significance of this photograph cannot be overstated; it serves as a testament to the enduring magic that surrounds Christmas festivities throughout generations. It transports us back to an era defined by its charm and innocence – the 1930s – known affectionately as "the thirties". As we gaze upon this image, we can't help but feel a sense of warmth and gratitude for those who came before us, preserving these precious memories for future generations to cherish. This print encapsulates not only the spirit of Christmas but also our collective longing for connection and tradition during this special time of year.
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