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Advertisement for the Yvett pocket razor and a strop for sharpening razors. From

Advertisement for the Yvett pocket razor and a strop for sharpening razors. From


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Advertisement for the Yvett pocket razor and a strop for sharpening razors. From

Advertisement for the Yvett pocket razor and a strop for sharpening razors. From the French periodical Le Flambeau, 18 September 1915. First World War 1914-1918

Universal Images Group (UIG) manages distribution for many leading specialist agencies worldwide

Media ID 9785277

© Universal History Archive/Universal Images Group

1914 1918 1915 Advertisement Advertising Flambeau Periodical Pocket Razor September Sharpening World Razors Strop


EDITORS COMMENTS
This vintage print from the French periodical Le Flambeau, dated 18 September 1915, showcases an intriguing advertisement for the Yvett pocket razor and a strop for sharpening razors. As we delve into this piece of history, it becomes evident that even amidst the chaos of the First World War (1914-1918), advertising played a significant role in society. The image exudes an air of elegance and sophistication as it depicts a gentleman carefully honing his razor on the strop. The craftsmanship of both the razor and strop is apparent, highlighting their quality and durability. The Yvett pocket razor stands out with its sleek design and compact size, making it ideal for soldiers on-the-go during wartime. Le Flambeau's choice to feature this advertisement speaks volumes about how personal grooming remained important even during such tumultuous times. It serves as a reminder that individuals sought comfort in familiar routines despite being engulfed by war. Beyond its artistic value, this print offers us a glimpse into early 20th-century advertising techniques. It demonstrates how companies utilized periodicals like Le Flambeau to reach their target audience effectively. As we reflect upon this historical artifact from Universal Images Group (UIG), let us appreciate not only its aesthetic appeal but also recognize the resilience of human spirit during challenging periods.

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