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General Motors Building at New York Worlds Fair. ca. 1939, New York, New York, USA, In keeping with the Worlds Fair theme of Building the World of Tomorrow, the General Motors Exhibit presents a conception of future motor traffic regulations and superhighways. Highways and Horizons. By means of a continuous escalator, visitors seated in comfortable moving chairs travel over the super-highways of tomorrow. The tour is climaxed by a full-size street intersection, showing the architecture, motor traffic and pedestrian facilities of the future. The purpose of this exhibit at the 1939 Worlds Fair was to show what the future would be like in twenty years
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General Motors Building at New York Worlds Fair. ca. 1939, New York, New York, USA, In keeping with the Worlds Fair theme of Building the World of Tomorrow, the General Motors Exhibit presents a conception of future motor traffic regulations and superhighways. Highways and Horizons. By means of a continuous escalator, visitors seated in comfortable moving chairs travel over the super-highways of tomorrow. The tour is climaxed by a full-size street intersection, showing the architecture, motor traffic and pedestrian facilities of the future. The purpose of this exhibit at the 1939 Worlds Fair was to show what the future would be like in twenty years
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Media ID 9745651
© Cultural Heritage Images/Universal Images Group
Color Prints Exterior Futuristic Illustrations Lithographs Mid Atlantic New York City New York State Offset Lithographs Photolithographs Planographic Prints Transfer Prints General Motors Retrofuturism
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EDITORS COMMENTS
This print captures the General Motors Building at the New York World's Fair in 1939. The fair, with its theme of "Building the World of Tomorrow" aimed to showcase innovative ideas and advancements that would shape the future. At the heart of this exhibition was General Motors' vision for motor traffic regulations and superhighways. The exhibit offered visitors a glimpse into what transportation might look like two decades ahead. Through a continuous escalator system, individuals comfortably seated in moving chairs were transported above futuristic super-highways. This immersive experience culminated in a full-scale street intersection, showcasing architectural designs, motor traffic arrangements, and pedestrian facilities envisioned for tomorrow. General Motors' presence at the 1939 World's Fair sought to inspire excitement about upcoming developments and possibilities within transportation technology. It served as a platform to demonstrate their commitment to shaping an efficient and convenient future for all. Decades later, this photograph serves as both a nostalgic reminder of past aspirations and an intriguing glimpse into how our present reality compares with those ambitious dreams from yesteryears. As we reflect on this image today, it prompts us to consider how far we have come in building our own world of tomorrow while reminding us that innovation is an ongoing journey towards progress.
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