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30588559
Wall Art and Photo Gifts from Advertising Archives
30588559
The Advertising Archives specialise in vintage illustrations including adverts, posters and magazine covers
Media ID 20632825
VISUAL DESCRIPTION
This vintage magazine cover from "Parisiana" dated February 19, 1931, exudes the charm of early 20th-century French culture. The illustration captures a moment of camaraderie and leisure between two women, one dressed in sportswear ready for exercise and the other in elegant daywear with a fur stole. They stand within an ornate oval frame that suggests a doorway or mirror, blending indoor comfort with the anticipation of outdoor activity. The title "Toujours le Sport" (Always Sport) hints at the era's growing enthusiasm for physical fitness among women—a reflection of changing social norms and the pursuit of health and vitality.
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