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Advertising banner of the "Chinotto Corallo" and the "waterproof Barbus"
Wall Art and Photo Gifts from Fondazione Alinari per la Fotografia
Advertising banner of the "Chinotto Corallo" and the "waterproof Barbus"
Advertising banner of the "Chinotto Corallo" and the "waterproof Barbus" Italy. Date of Photograph:1950 ca
Unidentified Author
FVQ-F-174866-0000
Media ID 33302747
© Alinari Archives, Florence
Banner Publicity Landscape Hillsides
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This photo print, titled "FVQ-F-174866-0000" captures a moment frozen in time during the 1950s. The focal point of the image is an eye-catching advertising banner proudly displaying two iconic products: "Chinotto Corallo" and "Waterproof Barbus". This vintage advertisement serves as a testament to the creative ingenuity of its unidentified author. The composition of this photograph is intriguing, with the banner strategically placed against a backdrop of rolling hillsides. The landscape adds depth and context to the scene, suggesting that these products are not only meant for urban environments but also cater to those seeking adventure amidst nature's beauty. The prominence given to writing within this artwork highlights its significance as an instrument of communication. Words have been carefully chosen and meticulously arranged on the banner, capturing attention and enticing potential consumers. It speaks volumes about how effective publicity was achieved even before modern marketing techniques emerged. While we may never know who exactly created this masterpiece, their artistic prowess shines through every detail captured by Alinari's lens. The photographer has skillfully framed this snapshot, allowing us to appreciate both the message conveyed by the advertisement and the aesthetic appeal it exudes. This print transcends mere commercial value; it represents an era when creativity thrived in advertising design. Its timeless quality invites us to reflect on our own relationship with consumerism while appreciating artistry from decades past. Whether displayed in a gallery or cherished within a personal collection, this piece holds historical significance as well as artistic merit – truly deserving recognition for its ability to capture both culture and imagination from another time.
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