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An advertising billboard showing a brand of socks; in the background a street with a scooter driven by a young couple is visible
Wall Art and Photo Gifts from Fondazione Alinari per la Fotografia
An advertising billboard showing a brand of socks; in the background a street with a scooter driven by a young couple is visible
An advertising billboard showing a brand of socks; in the background a street with a scooter driven by a young couple is visible. Italy. Date of Photograph:1950 ca
Balocchi Vincenzo
BVA-F-003639-0000
Media ID 33178787
© Alinari Archives, Florence
Bridge Grass Instrument Necessary Tool Lamp Posts And Power Lines Landscape With Road Manifesto Motorbike Poster Publicity Road Scene Means Of Communication By Land For Transportation On The Road Vegetal Element Or Composition View Of The Country With Action
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EDITORS COMMENTS
In this photograph captured by Balocchi Vincenzo in 1950s Italy, we are transported back in time to a bustling street scene. The focal point of the image is an advertising billboard proudly displaying a brand of socks, its vibrant colors contrasting against the monochromatic surroundings. This visual manifesto grabs the attention of passersby, enticing them with promises of comfort and style. As our gaze extends beyond the billboard, we catch a glimpse of everyday life unfolding on the streets. A young couple zips past on their scooter, their carefree spirits palpable even from a distance. The scooter itself becomes an emblematic symbol of freedom and mobility during this era. The composition reveals more than just transportation; it showcases architecture as well. A bridge gracefully spans over the road, connecting two parts of the city while simultaneously framing this snapshot in time. Lamp posts and power lines punctuate the landscape, reminding us that progress is always at play. Nature also finds its place within this urban setting. Lush green grass peeks through cracks in the pavement, offering a touch of serenity amidst the hustle and bustle. Vegetation acts as both an element of beauty and resilience against man-made structures. This photograph captures not only a moment frozen in time but also serves as a reminder that communication takes many forms - from written words on posters to vehicles speeding down roads. It encapsulates an era when such scenes were commonplace yet filled with endless possibilities for those who dared to dream. Balocchi Vincenzo's lens has immortalized this slice of Italian history – where commerce meets romance meets architectural marvels – inviting us to reflect upon how far we have come while cherishing moments like these forever etched into our collective memory.
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