A Borletti sewing machine in a shop window in Florence
Wall Art and Photo Gifts from Fondazione Alinari per la Fotografia
A Borletti sewing machine in a shop window in Florence
A Borletti sewing machine in a shop window in Florence Florence. Date of Photograph:10/1951
Balocchi Vincenzo
BVA-S-409062-0006
Media ID 33176532
© Alinari Archives, Florence
EDITORS COMMENTS
This photograph transports us back to the bustling streets of Florence in October 1951. Through the shop window, we catch a glimpse of a Borletti sewing machine, proudly displayed as if it were an exquisite work of art. The craftsmanship and attention to detail are evident in this timeless instrument. The image exudes a sense of nostalgia, reminding us of an era when sewing machines held great significance in both publicity and communication. In those days, these machines were not just tools for creating garments; they represented creativity, skill, and innovation in the world of fashion and clothing. The composition is strikingly simple yet evocative. The pristine display window frames the sewing machine perfectly, drawing our eyes towards its intricate design elements. Its sleek curves and polished metal surfaces reflect the surrounding cityscape like a mirror. Balocchi Vincenzo's keen eye has captured more than just an object; he has immortalized a piece of history that symbolizes progress and transformation within society. This photograph serves as a testament to human ingenuity – how something as seemingly ordinary as a sewing machine can be elevated into an emblematic representation of beauty and functionality. As we gaze upon this remarkable print from Alinari's collection, we cannot help but appreciate the artistry involved in capturing such everyday objects with such finesse. It reminds us that even amidst rapid technological advancements today, there is still value in appreciating the simplicity and elegance found within our material possessions. In this single frame frozen in time, Balocchi Vincenzo invites us to contemplate not only the role played by Borletti sewing machines but also their enduring impact on fashion history – forever weaving together threads of creativity with each stitch made by skilled hands across generations.
MADE IN AUSTRALIA
Safe Shipping with 30 Day Money Back Guarantee
FREE PERSONALISATION*
We are proud to offer a range of customisation features including Personalised Captions, Color Filters and Picture Zoom Tools
SECURE PAYMENTS
We happily accept a wide range of payment options so you can pay for the things you need in the way that is most convenient for you
* Options may vary by product and licensing agreement. Zoomed Pictures can be adjusted in the Cart.