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Exhibition of electrical household appliances and of a car Fiat 600 on the occasion of the Rai-Tv subscription campaign in 1957 in Tuscany
Wall Art and Photo Gifts from Fondazione Alinari per la Fotografia
Exhibition of electrical household appliances and of a car Fiat 600 on the occasion of the Rai-Tv subscription campaign in 1957 in Tuscany
Exhibition of electrical household appliances and of a car Fiat 600 on the occasion of the Rai-Tv subscription campaign in 1957 in Tuscany Tuscany. Date of Photograph:1957
Borra Giuseppe
BBA-F-004470-0000
Media ID 33396407
© Alinari Archives, Florence
Automobile Contemporary History Subjects Economic Miracle In Italy Flower For Exhibitions Hortensia Instrument Necessary Tool Instrument Or Object Manifesto Performing Arts Publicity Radio Sound Television Tent Thematic Searches Vase Audiovisual By Land Gladiola On The Road Refrigerator
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EDITORS COMMENTS
This photograph captures a moment in time during the Exhibition of electrical household appliances and a car Fiat 600, held on the occasion of the Rai-Tv subscription campaign in 1957 in Tuscany. The image showcases an array of technological marvels that were revolutionizing households across Italy during this period. In the foreground, we see a sleek Fiat 600 parked elegantly amidst the hustle and bustle of the exhibition. This compact car symbolizes mobility and progress, embodying Italy's economic miracle at that time. Its presence adds to the excitement surrounding this event as visitors explore not only cutting-edge appliances but also innovative modes of transportation. The exhibition itself is housed within a grand tent-like structure, showcasing various electrical household appliances that were transforming domestic life. From refrigerators to radios, these objects represent advancements in communication and entertainment for Italian families. The scene is adorned with vibrant gladiolas and hortensias arranged beautifully in vases, adding touches of natural beauty to this technological spectacle. Borra Giuseppe's expert composition allows us to appreciate both the architectural design of the exhibition space as well as its contents. It serves as a reminder of how far society had come in terms of modernization during this era. This photograph offers us a glimpse into an important chapter in Italian history - one where technology was rapidly evolving, shaping everyday life for its citizens. It reminds us that even decades ago, exhibitions like these played crucial roles in introducing new innovations while capturing people's imaginations about what lay ahead for them personally and for their country as a whole.
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