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Street image with overlapping advertising strip of the "Kitchen" Stice "and of the Cinzano vermouth
Wall Art and Photo Gifts from Fondazione Alinari per la Fotografia
Street image with overlapping advertising strip of the "Kitchen" Stice "and of the Cinzano vermouth
Street image with overlapping advertising strip of the "Kitchen" Stice "and of the Cinzano vermouth Italy. Date of Photograph:1950 ca
Unidentified Author
FVQ-F-174862-0000
Media ID 33302741
© Alinari Archives, Florence
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This photo print, titled "FVQ-F-174862-0000" takes us back in time to the bustling streets of a city in the 1950s. The image captures a vibrant street scene, filled with action and energy. What immediately catches our attention is the overlapping advertising strip prominently displayed on one side of the street. The eye-catching banner features two distinct advertisements - one for "Kitchen". Stice and another for Cinzano vermouth. These colorful and bold ads serve as instruments of communication and publicity, aiming to capture the attention of passersby. They add a touch of nostalgia to this snapshot from yesteryears. As we delve deeper into this photo print, we are transported into an era where cities were alive with activity and charm. The view extends beyond just the advertisement strip; it offers us a glimpse into everyday life during that period. We see people going about their daily routines, cars navigating through traffic, and buildings lining both sides of the street. While we may not know who exactly captured this moment in time, its significance lies in its ability to transport us back several decades ago. It serves as a reminder that even amidst all technological advancements today, there is something enchanting about these glimpses into history. This photograph does not mention any specific company or commercial use; instead, it focuses on capturing an authentic slice-of-life experience from mid-century urban living. As we gaze upon this remarkable piece by Alinari's unidentified author, we can't help but appreciate how it encapsulates an entire era within its frame – forever frozen in time for us to admire and reflect upon.
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