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Buchans Carbolic Toilet Soap [trade card recto] (colour litho)
![Buchans Carbolic Toilet Soap [trade card recto] (colour litho)](/p/690/buchans-carbolic-toilet-soap-trade-card-recto-23537750.jpg.webp "Buchans Carbolic Toilet Soap [trade card recto] (colour litho)")
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Buchans Carbolic Toilet Soap [trade card recto] (colour litho)
1079132 Buchans Carbolic Toilet Soap [trade card recto] (colour litho) by American School, (19th century); Collection of the New-York Historical Society, USA; (add.info.: The daughter is sixteen, the mother somewhat over that. Which is the mother? Ask Lairds Bloom of Youth.
Forbes Co. Boston & N.Y.); eNew York Historical Society; American, out of copyright
Media ID 23537750
© New York Historical Society / Bridgeman Images
Aging Beauty Product Class Coats Courtship Formal High Publicity Toilet Soap Lairds
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EDITORS COMMENTS
This vibrant and captivating print showcases a trade card for Buchans Carbolic Toilet Soap, created by the American School in the 19th century. The image is part of the esteemed collection at the New-York Historical Society in the USA. The scene depicted on this trade card is both intriguing and thought-provoking. A mother and her sixteen-year-old daughter are elegantly dressed, standing side by side. The caption poses an interesting question: "Which is the mother?". This clever marketing tactic draws attention to Buchans' promise of preserving youthfulness and beauty. The advertisement exudes sophistication and class, with its fashionable coats, formal attire, and refined setting. It hints at courtship as well, suggesting that using Buchans Carbolic Toilet Soap can enhance one's chances in matters of love. Intricately engraved with meticulous detail, this advertisement captures not only the essence of beauty products but also societal expectations surrounding aging and appearance during that era. While we cannot mention commercial use or delve into specifics about the company behind this soap brand, it's clear that this image serves as a timeless reminder of how society has long been fascinated with maintaining youthfulness through various means – even back in the 19th century when toilet soaps were considered essential tools for enhancing one's elegance and allure.
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