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Men reading a newspaper in the street, advertisement for Suchard cocoa (chromolitho)
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Men reading a newspaper in the street, advertisement for Suchard cocoa (chromolitho)
6030809 Men reading a newspaper in the street, advertisement for Suchard cocoa (chromolitho) by European School, (19th century); Private Collection; (add.info.: Men reading a newspaper in the street, advertisement for Suchard cocoa.); Look and Learn / Valerie Jackson Harris Collection
Media ID 23282424
© Look and Learn / Valerie Jackson Harris Collection / Bridgeman Images
Candy Store Chocolate Chocolates Milk Chocolate Suchard Sugar Sweet Shop Adverisements Adverting Advertise Advertisers Advertising Company Advertisment Advertizing Ephemera
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EDITORS COMMENTS
In this chromolitho print from the 19th century, we are transported to a bustling street scene where men find solace in reading newspapers while being enticed by an advertisement for Suchard cocoa. The European School artist skillfully captures the essence of daily life during this era, showcasing the convergence of fashion and commerce. As our gaze wanders through the image, we notice the meticulous attention to detail in both dress and costume. The late 19th-century attire worn by these gentlemen reflects their social status and adds a touch of elegance to the scene. Their engrossed expressions suggest that they have found respite from their busy lives within these pages. However, it is impossible not to be drawn towards the vibrant advertisement for Suchard cocoa dominating the background. This clever marketing ploy strategically places itself amidst everyday life, enticing passersby with promises of indulgence and comfort. The rich colors used in this chromolitho technique bring out every detail of this mouthwatering treat. This artwork serves as a reminder that advertising has always played a significant role in shaping consumer behavior throughout history. It showcases how companies like Suchard utilized visual mediums such as trade cards and ephemera to promote their products effectively. Through this fascinating snapshot frozen in time, we catch a glimpse into an era where chocolate was not just food but also symbolized pleasure and luxury. It reminds us that even back then, advertisements had immense power over our desires – beckoning us into candy stores filled with delectable milk
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