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New DeSoto Car and a Helicopter, 1960 (lithograph)
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New DeSoto Car and a Helicopter, 1960 (lithograph)
2622303 New DeSoto Car and a Helicopter, 1960 (lithograph) by American School, (20th century); Private Collection; (add.info.: Vintage brochure for a new DeSoto car, with a helicopter in the background; lithograph, 1960.); Photo eGraphicaArtis; American, out of copyright
Media ID 23117434
© GraphicaArtis / Bridgeman Images
Automobile Brochure Convertible Golf Group Of People Helicopter Retro Sales Shiny Trip Desoto Hardtop Tailfin Two Door
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EDITORS COMMENTS
This lithograph from 1960 showcases the allure and innovation of a new DeSoto car, accompanied by the striking presence of a helicopter in the background. The vintage brochure, now part of a private collection, offers a glimpse into an era when automobiles were not just means of transportation but symbols of style and progress. The image captures a group of people gathered around this sleek two-door vehicle, their faces filled with excitement and anticipation. The retro design elements are evident in the car's shiny exterior, complete with tailfins that epitomize the spirit of mid-century automotive aesthetics. From its convertible top to its illustrious hardtop counterpart, every detail is meticulously illustrated in this lithograph. However, it is not just the automobile that steals attention; rather, it is also the helicopter soaring above that adds an element of adventure to this scene. As if hinting at future possibilities for travel and exploration, this unexpected addition sparks curiosity and imagination. Whether envisioning road trips or airborne adventures, this print transports viewers back to an era where dreams took flight alongside technological advancements. It serves as both an artistic representation and historical documentation—a testament to how advertising brochures played a pivotal role in promoting sales while capturing society's fascination with automobiles during that time. With its vibrant colors and meticulous engraving techniques employed by American School artists at Bridgeman Images studio—this lithograph remains timeless—an enduring reminder of our collective desire for mobility and adventure throughout history.
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