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Poster fro Hamers Bicycles, c. 1912 (litho)
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Poster fro Hamers Bicycles, c. 1912 (litho)
6620730 Poster fro Hamers Bicycles, c.1912 (litho) by Caspel, Johann Georg van (1870-1928); 63A--106 cm; Rijksmuseum, Amsterdam, The Netherlands; Dutch, out of copyright
Media ID 24133300
© Bridgeman Images
1910 1919 Fashion A Lot Of People Advertisement Poster Cycling Cyclist Physical Activity Physical Exercise Posters Spare Time Virility Woman Emancipation Advertizing Benelux Countries Netherlands Holland Dutch Several People Several Persons
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EDITORS COMMENTS
This lithograph, titled "Poster for Hamers Bicycles, c. 1912" takes us back to the early 20th century in the Netherlands. Created by Johann Georg van Caspel, a renowned Dutch artist of his time, this advertisement poster showcases the vibrant and dynamic world of cycling. The scene depicted in the print is filled with energy and movement. A group of people, both men and women, are seen enjoying their leisure time on bicycles. Dressed in fashionable attire of the era, they exude an air of sophistication as they engage in this popular physical activity. The lithograph beautifully captures the spirit of sport and freedom that cycling represented during that period. It also subtly hints at societal changes taking place at that time, such as woman emancipation and a growing interest in physical exercise. With its bold colors and attention to detail, this artwork serves not only as an advertisement but also as a piece of art itself. The profile portraits add depth to each character portrayed while highlighting their individuality within a larger community united by their love for cycling. Displayed proudly at the Rijksmuseum in Amsterdam today, this poster stands as a testament to both artistic skill and cultural significance. It reminds us of how advertising can transcend its commercial purpose to become an enduring symbol of an era gone by.
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