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Poster advertising Hyeres, France, 1900 (colour lithograph)
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Poster advertising Hyeres, France, 1900 (colour lithograph)
1197886 Poster advertising Hyeres, France, 1900 (colour lithograph) by Alesi, Hugo d (1849-1906); 105x76 cm; Private Collection; Photo eChristies Images; French, out of copyright
Media ID 22318180
© Christie's Images / Bridgeman Images
Agricultural Occupation Agricultural Worker Animal Herder Classic Collectibles Collector Commercial Communication Equipment Cote D Azur Cote Dazur Farm Worker Farmworker Footpath Herder Herdman Herdsman Herdsmen Hyeres Lithographic Lithoprint Lower Case Media Printed Prints Provence Alpes Cote D Azur Provence Alpes Cote Dazur Publicity Sheepherder Shepherd Travel Destination Artist French French Art French Artist
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EDITORS COMMENTS
This vibrant and captivating poster takes us back in time to the picturesque town of Hyeres, France in 1900. Created by the talented French artist Hugo d'Alesi, this colour lithograph measures an impressive 105x76 cm and is now part of a private collection. The poster serves as an advertisement, showcasing the beauty and allure of Hyeres as a travel destination. It depicts a serene countryside scene with lush green fields, towering trees, and a winding footpath leading towards a charming village. A lone herdsman tends to his flock of sheep while surrounded by the tranquil ambiance of nature. The use of vivid colours and intricate details brings this artwork to life, capturing the essence of rural France during that era. The lithographic technique employed by d'Alesi adds depth and texture to every element on display. This vintage print not only serves as an exquisite piece for collectors but also offers a glimpse into early 20th-century advertising techniques. It showcases how art was utilized as a powerful medium for communication in promoting travel destinations like Hyeres. As we admire this timeless masterpiece, we are transported back in time to experience the simplicity and beauty of rural life in Provence-Alpes-Cote d'Azur region. This poster truly encapsulates the charm and allure that made Hyeres such an enchanting place then - just as it continues to be today.
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